Get conversion-focused messaging that explains your value fast — so users stay, engage, and sign up.
👉 Ready to Scale? Contact Me Here
From the desk of Razvan Rogoz
Taichung, Taiwan
Dear SaaS entrepreneur,
I’m at a crossroads—and I’m inviting you to join me (and profit along the way).
How?
Let me tell you the full story.
For five years, I worked closely with Imran Md Ali, a Singaporean entrepreneur. I was his right-hand man in marketing.
I wrote his Facebook ads, sales copy, emails—everything.
We were like Batman and Robin—dominating the industry with sharp copy and laser-focused strategy.
And I wasn’t just working with him.
I had clients in the fitness industry, the beauty niche, real estate, even crypto.
The money was good. My work was valued.
But over time, I realized something: I was a jack of all trades and master of none.
I could do 100 things well, but not one thing exceptionally.
I felt scattered.
That’s when I noticed something:
SaaS companies often build incredible products—but their messaging falls flat.
They invest a fortune in development. They hire brilliant engineers.
But the marketing? It’s often the weakest link.
At the same time, AI started making waves.
I ignored it at first. But eventually, I saw its potential—especially for research and speeding up the copywriting process.
That was my turning point.
I made a decision:
No more bouncing between industries.
I’m going all in—using 15+ years of copywriting experience to help SaaS startups with clear, strategic messaging that drives growth.
Right now, I’m building a solo practice from the ground up.
I won’t pretend—I don’t have SaaS testimonials yet. But I bring the same relentless work ethic that helped grow Imran’s business (and many others).
I’m studying high-performing SaaS pages, refining my process, and focusing on what really works—so I can help founders convert more users, faster.
If you’re in SaaS and want a copy partner who’s obsessed with clarity, growth, and results—let’s connect.
👉 Ready to Scale? Contact Me Here
Introducing the “Signal Over Noise” Copywriting Framework
Many SaaS startups have great products. They’ve invested heavily in developing innovative solutions to real problems.
What they often lack is clarity.
They try to say too much. They talk in features, not benefits. They make generic promises that don’t connect with what users actually want. And they bury their value in technical jargon that only a few can appreciate.
That’s where my system comes in.
My goal is to cut through the clutter, deliver clarity, and turn visitors into trial users and paying customers. The framework is built on three core pillars:
1. Positioning
What makes you different—and why should your ideal customer care?
We’ll uncover your strongest differentiator from the perspective of the user. (Hint: your unique technology isn’t always the answer.)
Once we’ve made your value crystal clear—in a sentence or less—we’ll connect it directly to your audience’s goals and frustrations. If they feel understood, they’re more likely to act.
2. Conversion
With a clear message in place, I’ll structure your copy for maximum conversion.
From headline to CTA, from offer to guarantee—every element is designed to be logical, persuasive, and action-oriented.
Copywriting is part art, part science. The art is in finding the right angle. The science is using proven formulas and psychology to boost key metrics like trial sign-ups and conversions.
3. Leverage AI
I don’t write “creative” copy for the sake of creativity. I write copy that’s grounded in deep understanding—of your market, your competitors, and your product.
That’s where AI tools like ChatGPT and Claude come in.
I use them to accelerate research, brainstorm better angles, generate test variations, and increase my output—so you get results faster and stay on budget.
Why This System Works
Most SaaS copy fails because it doesn’t speak directly to the user—or even fully understand who that user is.
The Signal Over Noise™ system starts by positioning you as the obvious solution in your category. Then, it uses the science of copywriting to structure a message that drives action.
This isn’t copy that wins creative awards.
It’s copy that maximizes ROAS.
If you’re a SaaS founder tired of copy that doesn’t perform, let’s talk and see how the Signal Over Noise approach can help.
👉 Ready to Scale? Contact Me Here
Is This for You?
Let’s see if this sounds familiar…
- You have a solid product, but struggle to explain it clearly and quickly.
- Most people who hear your value proposition just don’t “get it.”
- You don’t have time to figure out copywriting — you just want messaging that works.
- You’re not looking for clever, brand-first copy like most agencies offer.
- You’re unclear on your ICP, so translating features into meaningful benefits feels impossible.
- You need funnels and copy that convert — without blowing the budget or missing deadlines.
If you’re tired of doing everything yourself — or working with copywriters who don’t understand SaaS — then this is for you.
👉 Ready to Scale? Contact Me Here
Four Packages To Choose From
Package #1
You’ll get a clear Positioning Strategy that helps you communicate exactly who you are and what you do — in a way that resonates with your ideal customers. Using AI and big data, I’ll help identify your Ideal Customer Profile (ICP) and refine your messaging for maximum clarity and impact. You can apply this positioning across all your marketing — from your homepage to your elevator pitch.
You’ll get a rewritten landing page built around the Hero’s Journey framework — where your customer is the hero, and your SaaS is the tool that helps them succeed. This page will include nine strategic elements designed to engage, persuade, and convert.
You’ll also get a conversion-ready wireframe layout. I’ll apply proven conversion rate optimization (CRO) principles to structure the copy for maximum results. Just hand the wireframe to your designer — and you’re ready to launch.
Timeline: 7–10 working days
Investment: Starting at $750
👉 Ready to Scale? Contact Me Here
Package #2
You’ll get everything included in the “Homepage or Landing Page Overhaul”, which means:
- A high-converting Landing Page
- A Basic Positioning Strategy
- A Wireframe-Ready Structure
PLUS…
You’ll receive a 5–7 email sequence designed to nurture and convert. This sequence will build trust by educating and providing value — while also guiding the subscriber toward taking action through a mix of soft and direct selling. Each email will focus on the core problems your product solves and the outcomes it delivers.
You’ll also get a Thank You Page or Upsell Page. If you offer an upgraded version of your SaaS (and you should), this page gives new users the opportunity to upgrade right after signing up — increasing your customer lifetime value. The structure will follow the same conversion-focused principles as your homepage or landing page.
Timeline: 1–2 working weeks
Investment: Starts at $1,500
👉 Ready to Scale? Contact Me Here
Package #3
You’ll get COMPETITOR AND MARKET RESEARCH. I’ll conduct a deep dive into your competitors and target audience to help you better position your product in a competitive landscape. This research will uncover opportunities for differentiation and reveal how to speak more effectively to your ideal customers.
You’ll get a complete ICP (Ideal Customer Profile). Using big data, AI, and qualitative inputs like support tickets, customer reviews, and public data, I’ll identify exactly who you’re selling to — and why they’re choosing your product (or your competitors). The result is a highly accurate, actionable profile you can use across product and marketing.
You’ll get CORE MESSAGE DEVELOPMENT. This answers four critical questions: What does your product do? Who is it for? Why does it matter? How is it different? This ensures your product’s value is instantly clear to the right people.
You’ll get a MESSAGING GUIDE. This strategic document outlines how your product should communicate across all touchpoints. It ensures consistency, clarity, and maximum impact — whether you’re writing web copy, emails, or ad scripts.
Timeline: 2 weeks
Investment: $1,200 USD
👉 Ready to Scale? Contact Me Here
Package #4
You’ll get UNLIMITED MONTHLY DELIVERABLES — landing pages, emails, ad scripts, and more — created using a blend of AI assistance and manual copywriting. I use AI to outline and organize ideas, then write and refine the copy myself, ensuring you get the best of both worlds: speed and quality.
You’ll get UNLIMITED AI-ASSISTED DRAFTS & IDEAS. I’ll collaborate with you to develop hooks, angles, split tests, and variations of existing assets. Whether it’s for email marketing, landing pages, or other campaigns, you’ll never run out of high-quality testing material.
You’ll get TWO STRATEGY CALLS PER MONTH. Need to brainstorm, review a campaign, or plan your next move? We’ll hop on a 45-minute Zoom call. Each call will be recorded, and I’ll send you a written summary within 48 hours.
Timeline: Ongoing
Investment: $2,000 USD/month
👉 Ready to Scale? Contact Me Here
Frequently Asked Questions
What Exactly Do You Do as a SaaS Copywriter?
I cover the full spectrum of conversion-focused copy for SaaS startups. That includes sales pages, landing pages, homepages, funnels, thank-you pages, emails, and more. I also write supporting content such as social media posts, reports, and white papers — though these aren’t my main focus.
Do You Handle Strategy as Well?
Yes! A common misconception is that copywriters only handle the writing — like wordsmiths who come in at the end. That couldn’t be further from the truth.
I help you define your ideal customer profile (ICP), conduct market research, position your product, analyze marketing channels, and create an actionable strategy. My background goes far beyond just writing copy.
Think of me as a partner who offers an end-to-end solution — not just someone who writes clever words for your homepage.
I Don’t See Any Testimonials or Case Studies. Why Should I Trust You?
Fair question. While I’m early in my SaaS copywriting journey, I’ve been a freelance copywriter since 2010 — as you can see here:
http://web.archive.org/web/20100605233455/http://www.elance.com/s/razvanrogoz/
Over the last five years, I’ve worked in-house as a copywriter for a business coach and served as a long-term consultant in industries like health, beauty, real estate, financial advising, and coaching. I’ve also offered a copywriting coaching program.
So while I’m new to SaaS specifically, I bring a solid foundation in conversion strategy — helping founders position their products and improve performance through clear, focused copy.
What Types of SaaS Companies Do You Work With?
I specialize in SaaS companies focused on AI and automation — two areas I’m passionate about. That said, I’m currently working with a broader range of SaaS founders, so if you have a product and need help, let’s talk.
How Does Your Process Work?
Start by contacting me. We’ll schedule a quick discovery call to align on your goals and the best way to hit them. If time is tight (and it usually is), you can skip the call and fill out a short questionnaire instead. From there, I’ll provide a detailed timeline and deliverables.
How Long Does a Project Take?
Most projects take between 7 and 14 business days, depending on the scope and package you choose.
What If You’re Not Happy With the Copy?
I include two rounds of revisions — including full rewrites, if needed — to make sure we nail your voice, tone, and message. I’m not happy until you are.
Do You Offer Ongoing Work or Just One-Off Projects?
Both. My retainers start at $2,000 USD/month, depending on your needs. Just tell me what you’re looking for and we’ll find a fit.
👉 Ready to scale? Contact me here